The Ordinary is a skincare brand known for its affordable, science-backed formulations that focus on single-ingredient, high-performance products. Launched in 2016 under the DECIEM umbrella, The Ordinary disrupted the beauty industry by offering high-quality, clinical-grade ingredients without unnecessary additives or luxury pricing.
The brand is famous for products like its Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, and AHA 30% + BHA 2% Peeling Solution, which target a variety of skin concerns, from acne and dehydration to hyperpigmentation and aging. Each product is packaged with a minimalist aesthetic, emphasizing transparency in ingredients and formulation.
With a commitment to honesty and innovation, The Ordinary has gained a loyal following among skincare enthusiasts, dermatologists, and beauty influencers worldwide.
